Branding for voter awareness and persuasion, utilizing the voter registration file to locate and communicate online with individuals critical to the campaign and geo-fencing voting precincts to encourage people to get out to vote.
We take the voter registration file and pair the address of the voters we want to target with plotline tax data to quickly draw an accurate geofence around the plot of their home. This ensures we are getting the right message to the right person, not people who are just passing by, in the home next door or the school across the street.
We determine a time and place that your target voters will be somewhere and then we draw a geofence around that location. This is typically conventions and other voter heavy events. Once these are drawn, we build a pool of device IDs from the people who were at that location during that time. They are then targeted with ads across all devices in an effort to get them to the polls over the next 30 days.
We draw one final geofence around the polling place and measure activity there on election day. We treat this as a “conversion zone” which allows us to determine how many people we targeted made it out to go vote at their polling place.
When looking at our win rate for candidates that were Republican or Democrat we have a 75% win rate.